Nintendo Switch
While other consoles obsess over hyper-realistic ‘KILL, KILL, KILL’ gaming, Nintendo Switch has taken a different tack. One that’s much more fun, inclusive and bursting with with smirking stars, spiny shells, cuddly cats and Isla Fisher.
To showcase the array of games, ways to play (tv, handheld, table top mode) and different demos (families, flatmates, young couples) we treated all the spots as a holistic suite of content.
To fill a Mario mountain of spots, we cast a large, diverse yet believable group of talent. Friends needed to feel like friends. Same with couples and families. It helped keep the narrative more cohesive and post production slightly little more sane.
Agency: Leo Burnett Melbourne
Role: Associate Creative Director, Copywriter
Creative Collaborators: Blair Kimber, Stacey Karayannis, Ellie Dunn, Tiffany Wilson, Sarah Parris