The Joy is in the detail
What sets the new Honda CR-V apart from all the other SUVs out there? It’s all in the joyful little details. Woof!
Each spot uses simple type animation and a bit of humanity to highlight a key design feature of the CR-V. Because ‘Joy’ is not wall-to-wall VO blah-blahing about about all the USPs or RTBs. It’s much more zen.
Agency: Leo Burnett Melbourne
Role: Associate Creative Director, Copywriter
Creative Collaborators: Chris Jovanov, Matt Caminiti, Jason Williams, Michelle Walsh