What’ll it be?
Hello. I’m Joe. Copywriter, creative director and mixer of strong whiskey cocktails. I’ve been serving up campaigns, concepts and comms to thirsty clients for about as long as it takes to mature a good single malt scotch. So, whatever you’re in the mood for, I can probably help you out. Cheers.
Highlights
CHEP Network Melbourne
Head of Copy | 2022 -2024
I started my stint working on the business end of Telstra—everything from business awards programs and business events to Business-As-Usual comms and socials. Then, Telstra told us they wanted to see other agencies. After the break up, I bellied up to an all-you-can-eat buffet of briefs from all sorts of succulent brands. One day I’d tuck into a delectable TVC duck à l'Officeworks and some beefy Jeld-Wen editorial tartare. The next, I’d be savouring a sticky date Samsung AI laptop launch. I can still taste the timelines.
Leo Burnett Melbourne
Associate Creative Director | 2014 - 2021
My first Aussie ad gig. Starting a day after I arrived from ‘merica was like getting shot out of a canon loaded with yellow nacho cheese and landing in giant vat of Vegemite. Only it wasn’t as messy as it could have been. My Aussie advertising ‘mates’ were very welcoming—once they cleared up that giving me shit or ‘taking the piss’ was a sign of Aussie affection. Before I knew it I was ensconced in a world of heavily regulated adult tobacco products, spirited ships to Tasmania, dream-powered Japanese automobiles and tinned Aussie-grown produce (mostly baked beans).
Leo Burnett Chicago
Senior Copywriter | 2006 - 2014
Ah, Chicago. The Windy City. Hog Butcher to the World. The Ripe Banana. Fun fact—when I started here you could still smoke at your desk (in 2006). Mad Men hangovers aside, the place ran like a Swiss watch. WIPs on Tuesdays, creative reviews on Wednesdays and Client presos on Thursdays. Every week. Year in, year out. Most of my time was spent on big tobacco, so not much to brag about. But the standards were high and I put in my ten thousand hours. Now I have an above average tolerance for tough briefs and having my moustache freeze on the way to work.