Backyard Farmers
To call attention to the importance of local Aussie-grown produce, we celebrated the most local Aussie farmer of them all—The Backyard Farmer.
We planted the seed by asking people to share their backyard farms and growing tips with the SPC community.
Harvesting our favourite posts, we fostered engagement and helped cultivate a community of backyard farmers.
From ridiculously large tomatoes to gravity-defying vertical gardens, our Backyard Farmers were eager to swap stories and show off their prized produce.
Agency: Leo Burnett Melbourne
Role: Associate Creative Director, Copywriter
Creative Collaborators: Lee Phillips, Tim Shelley, Emma Clowes