Little SLAB of bean pots
Imagine a slab of beer. Now fill it with little microwaveable pots of beans and give it away to busy tradies and office workers across Australia. That’s how we brought the bean buzz to a boil as we launched SPC Bean Pots to Australia,
Bean fans could order their free slabs at sampling stations and on SPC socials.
Slabs were then delivered to worksites or offices via bike messenger or big bean pot UTE.
Sriracha? You betcha. We also used a lot of digital OOH to draw attention to the range of feisty flavours.
Agency: Leo Burnett Melbourne
Role: Senior Copywriter
Creative Collaborators: Lee Phillips, Rob McDowell, Andrew Woodhead