35 years of Super Mario
Celebrating three and a half decades of moustachioed mayhem with a throwback TVC and some influencer super fans having a play on their socials. He hasn’t aged a bit (or a pixel).
To power up the nostalgia we asked fans to share their fondest Mario memories online.
The response was next level. A few plumber-obsessed celebs even offered to have a play on their socials.
Agency: Leo Burnett Melbourne
Role: Creative Director, Copywriter
Creative Collaborators: Tiffany Wilson, Jason Williams