7-Eleven Fuel App
The launch campaign for Australia’s first fuel price lock.
Onboarding screens laid out the rules of the road.
Radio urged drivers to ‘lock it in’ during peak drive times.
We even phoned-in a few bespoke OOH pieces for fuel price boards.
Agency: Leo Burnett Melbourne
Role: Associate Creative Director, Copywriter
Creative Collaborators: Philip Taylor, Tim Shelley